Consult, Manage, Change

Independent Professionals

This week I have been presenting social media training for professionals.

There was opportunity to meet new people swap ideas and exchange experiences on the use of social media and online networking for professionals.

One of my key messages has been that face to face networking is alive and well and social media enhances your networking but will never replace face to face meetings.

Business cards and the ability to give and receive business cards is as important as ever.

Here are a few TIPS on being a better professional when meeting face to face.

1/ invest in a business card holder. Keeps your cards fresh and keeps the cards you receive in a safe place

2/ if you are an independent professional invest in good quality cards. First impressions count. And by the way invest in a personalised email address don't use a gmail or hotmail address on your cards!

3/ never give out that last card from your wallet that is stained and wrinkled

4/ have a good supply of cards with you all the time and have spare cards in your brief case, car and travel bag

5/ get efficient in collating the information from the cards you receive. Consider using the CardMunch app from LinkedIn you will be amazed how much time you save

Please share any other tips you have by commenting on this post.

Twitter tips for the twitter novice

Companies small and large have taken to using Twitter, the global microblogging service www.twitter.com

Twitter is also very relevant for individuals and professionals.

In recent research by MIT Sloan Management Review, they found that some 77% of the Fortune Global 100 companies have at least one twitter account at a corporate level as well as specific twitter accounts for individual brands.

Twitter has more than 100 million users. Twenty-seven percent of twitter users log in every day, and 25% say they follow a brand and are happy to interact with that brand.

Some twitter terms explained:

• TWEET                         A message on twitter limited to 140 characters
• #(HASH) TAG                A tag that links topics and can be searchable e.g. #socialmedia
• RETWEET                     The practice of forwarding others messages to your network
• FOLLOWERS                Twitter users following you – you are in their network
• FOLLOWING                 Twitter users you follow – they are in your network
• @NAME                       You twitter name e.g. @onespec
• DM’s                            Direct Message – twitter users can message each other direct

 

Nine twitter practices that work

 

1. Keep it short and sweet. Leave room in messages to allow retweets
2. Grab attention so that they read your message
3. Just ask to be retweeted
4. Make it personal and use appropriate humour
5. Add value and provide news and information people can use
6. Offer a deal
7. Make your tweets relevant and practical
8. Do it every day
9. Get efficient and use technology to assist you to tweet regularly e.g. hootsuite

 Still got questions? The check out ONESPEC on twitter www.twitter.com/onespec or @onespec also check Onespec out on the web at www.onespec.co.nz

 

 

Social Media it is time to set goals and make plans and strategies for the year

What do you want to achieve this year with your strategy and approach to social media and the use of tools such as LinkedIn, Twitter and Facebook?

To help you clarify your thinking here are some social media predications for 2012

• The use of LinkedIn by recruiters, customers and your competition will continue to grow
• The use of twitter will make a comeback
• Social Media will provide you with information, knowledge and wisdom if used correctly
• Smartphones put the power of social media at your fingertips
• Your clients will demand more from you and expect that you have a social media presence
• Having a social media strategy will become a competitive advantage
• More and more apps will be available to increase your efficicney with posting information to social media sites
• 2012 is the year of convergence your personal and business brands will merge

Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves through many channels. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.

All professionals either independent professionals, teams or companies need to have a social media strategy and approach.

Many business owners and professionals ask me “What sites should I use”? and “How do I integrate all of my social media sites”? In addition, the big question I am asked is “Should I use Facebook for business”?

When it comes to social media strategy often the questions are:

1. Can I use Social Media to increase my sales?
2. Can I use Social Media to increase awareness, of both my business and skill sets?
3. Do I use an independent professional to help aid me through the definition of my Social Media strategy?

Social Media for professionals – networking in the new age

Business professionals in today’s technology rich environments are presented with many opportunities to market ourselves. The rise in the past 5 years of social media platforms has provided us with amazing opportunities to leverage our networks both nationally and internationally.

What is the difference between networking and social media? In reality nothing! Networking involves the use of social media and social media provides many different platforms for networking.

Many business owners and professionals ask me “What sites should I use”? and “How do I integrate all of my social media sites”? In addition, the big question I am asked is “Should I use facebook for business”?

An online network provides unmatched freedom, enabling participants [you and your clients and potential clients] to post inquiries and information at any time and from any place.

Business networking is a marketing method by which business opportunities are created through networks of like-minded business people.

Business networking allows the business person to build new business relationship and generate business opportunities at the same time.

Social networking focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others

Let me cover the three most popular social media/networking sites first.

LinkedIn

LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.

As of September 30, 2011 (the end of the third quarter), professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.

The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.

As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories. Fifty-nine percent of LinkedIn members are located outside of the United States.

There were nearly two billion people searches on LinkedIn in 2010. Based on third quarter 2011 metrics, LinkedIn members are on pace to do more than four billion searches on the LinkedIn platform in 2011.

If you are in business then you need to have a profile in LinkedIn.

Business is based on relationships

I had the opportunity to attend the Trans-Tasman Business Circle business lunch and networking function today.

The 400+ attendess got to hear from the CEO of Auckland Council and the Mayor on the first 12 months of the new Auckland Council.

The gathered group was a whos who of Auckland business and what struck me was the amount of pre-lunch networking. And this networking was face to face networking that kind of networking that builds relationships and trust.

I had the opportunity to meet some new contacts and using the great apps he now have access to via out smartphone was able to connect to these contacts very quickly using the LinkedIn cardmunch app.

The point here is that online networks and the use of social media can enhance your networking ability. Face to face meetings and networking are not DEAD!

LinkedIn is currently signing up one new member globally every second! Are you one of them?

 

I had the pleasure of attending Social Media Junction2 in Auckland on 16 November and was a willing attendee of the presentation by Cliff Rosenberg, Managing Director, LinkedIn Australia & New Zealand on the topic "Find the right audience using digital media: How professional and businesses can get the most from LinkedIn"

 

Those of you who know me will know I have been an advocate of using LinkedIn for many years and some of you have attended my LinkedIn mentoring sessions.

Cliff made some very strong points about the power of your personal brand and how LinkedIn is a critical part of you managing your own brand. I hope the following points from Cliff's presentation are of interest to you:

LinkedIn is currently signing up one new member globally every second

The basic LinkedIn account is free

Members have total control of their profiles and what other see

There is real value n having a good network and there is value in maintaining it

Remember to review other daily updates and add your own daily updates

Professional networking is about Brand, Personal Insights and Connections

The key is to separate your professional brand from your personal brand

LinkedIn is your professional network brand and facebook is your social network and brand they should be SEPARATE

We live in the digital age and you need to take control of your personal brand

When was the last time you completed a Google search on you own name? What information was listed

Through Search Engine Optimation SEO LinkedIn profile have high ranking in Google searches

Put the effort in and get your LinkedIn profile to 100% - set aside time and call it business development

Remember that LinkedIn is about your professional network and that your band is now being viewed by head-hunters, recruiter, potential business partners and your future client or employer

The following link will take you to the Fortune Magazine article "How LinkedIn will fire up your career"

 

http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/index.htm  

Feel free to let me know if you have any burning questions about using LinkedIn.

Feel free to contact me on LinkedIn at

 

http://nz.linkedin.com/in/gordonshawcmc