Green Is Good!

Green TV

 

It astounds me the amount of great GREEN content that is available on the Internet!

I came across this video is which Paul Polman CEO of Unilever outlines how the company's on-going commitment to sustainability makes sense both from a consumer and economic standpoint and that it drives innovation within the business.

 

Unilever - Progress on Sustainability - Funny video clips are a click away

 

As you will see this came from GREEN TV.

The NZ media does not give us much mainstream GREEN content. Check out Green TV it is worth a VIEW.

Do TV adds make a difference???

If you have been watching prime time mainsteam TV recently you would have seen The Energy Spot TV adds!

The current TVC relates to fuel efficient driving.

Have you watched the add?

 

 

If so, would you change your driving behaviour?

Have you visited the Energy Sport web site?

Energy wise tells us:

Take action

Wise fuel use is not just what you drive - how you drive and care for your car makes a big difference.

• Drive smoothly. Accelerate and brake gently and smoothly, including in and out of corners.
• Watch your speed. Travelling at 100 km/h instead of 110 km/h can cut around 10% off your fuel bill.
• Cut your idling time. Idling wastes fuel. If you're going to be stationary for more than 30 seconds, switch off the car.
• Check your tyre pressure monthly. If it's too low your car has to work harder, and it can impact on the way the car handles and brakes.
• Keep your load down and your car streamlined. It sounds obvious, but the heavier your load is or the more drag you've got, the harder your car's engine needs to work - it can add up to 5% onto your fuel bills. So if you're not using something - like the golf clubs or the pram - take it out of your car. Reduce drag by taking off roof and cycle racks when you don't need them.
• Love your car.A well-maintained car can use up to 10% less fuel than an inadequately maintained one. Regular servicing, the right tyres for the conditions and proper wheel alignment can all make a difference.

>> Learn more simple ways to cut your car's fuel use.

Did you know?

• The average kiwi household spends around the same amount of money on vehicle fuel as on energy for their home - about $2200 a year.
• There are about 2.5 million light passenger vehicles in New Zealand that each use, on average, over 1,200 litres of fuel a year.
• If every New Zealand motorist used 20% less fuel, NZ would use about 628 million litres less fuel each year - that's like taking 500,000 cars off our roads.
• The top driving team in the 2008 AA ENERGYWISE™ Rally - in which new cars and drivers battle to achieve the lowest running costs over a four-day route - beat the stated fuel consumption of their vehicle by a whopping 40%.

This is good advice. However I do not believe the mainstream TV consumer gets it??

Proof - consumers do have real power

 I have been an interested observer of the consumer backlash over Cadbury Chocolates decision to add palm oil to its Chocolate! Not only that but they reduced the size of products and kept the same prices.

I looked at a slab of Diary Milk at the supermarket yesterday I was pleased to confirm that the slab was made in Australia from local and imported ingredients!

This raises an interesting issue of how local is your food? And also what impact does the production have on the environment.

Cadburyhas a production plant in Dunedin but they only make novelty bars there not slabs of chocolate.

Twitter has been awash with consumer comments - all negative for Cadbury and their competitors in NZ are dining out on it. You just need to check out the Whittakers TV add.

It will be interesting to see if Cadbury sales reduce in NZ as a result and if Whittakers sales increase?

Do you read the labels when you go shopping? It makes scary reading sometimes!